You’re the DJ in this interactive experience designed to promote the Pepsi DJ Division. DJ Clinton Sparks greets visitors and directs them to enter through the VIP entrance. Once inside the club, it was up to the user to keep the crowd moving and dancing. Each key on the QWERTY keyboard was assigned to a sound or loop. Easter eggs hidden throughout (accessed by unique key combinations) would make certain things happen, like a dancer in the crowd break dancing or even a shout out from Clinton himself.
ACD - Darrell Loden
AD - Brandy Cole
CW - Ryan Romero
The Code Red worm that hit web servers in the summer of 2001 got its name because Mountain Dew Code Red was the fuel of choice for the programmers who were working around the clock to stop the worm’s spread. To relaunch the unique Dew flavor, this bit of cyber-history inspired the creation of a microsite that is taken over by what seems to be a virus or code. By simply typing in any code, users navigate through several experiences including footage of the Code Red Urgent Response team, mini-games, and a strong message from a mysterious character.
The site was not only recognized as a Cannes Cyber Lions Finalist, it was also a huge hit with Mountain Dew fans, creating massive chatter on online message boards.
ACD/CW - Darrell Loden
AD - Kelly McCullough, Raleigh Swick, Nathan Weston
Mountain Dew needed to create buzz around its latest limited-run flavor, “Pitch Black.” The beverage, which was available only through Halloween, was promoted with a horror-themed cinema trailer in theaters. An interactive haunted house brought the same idea to the web. Armed with nothing but a virtual flashlight – which only allows you to see part of the digital environment at any given time, users are invited inside to search for such promotional staples as branded wallpaper and a Flash-based game called “Terror in the Woods” – a first-person experience reminiscent of The Blair Witch Project.
CW - Darrell Loden
AD - Tien Pham, Ken Otte
The irreverent, super-caffeinated beverage has always been popular among gamers. And with the emergence of mobile gaming, Dew needed something to keep them top of mind.
Rather than dive into the trenches of action sports (a Dew stronghold), we created this game based on a little-known character from the brand’s past. Willy The Hillbilly. Fun fact: Mountain Dew is a euphemism for moonshine.
ACD - Darrell Loden
CW - Jason Shipp
AD - Matthew McFerrin
One of the first online games built specifically for Facebook The Hustle allowed users to collect virtual bottles from the highly collectible (and hard to find) Green Label Art designer series from Mountain Dew. Within Facebook, users could request trades and steal bottles with the goal of collecting all six unique bottles for their collection.
ACD - Darrell Loden
CW - Adam Schaeffer
AD - Beau Mitchell
With a nod to the 70's and 80's eras Saturday Morning cartoons, Mountain Dew’s legacy NASCAR driver, Darrell Waltrip hits the road for an adventure with his trusted sidekick, Grease Monkey.
Created in a partnership with Powerhouse Animation, the animated short was created specifically for online video channels.
ACD - Darrell Loden
AD - Raleigh Swick
What happens when you pair up America’s Favorite Cookie with Baskin Robbins’ endless options? A truly awesome customized creation made any way you like it.
ACD/CW - Darrell Loden
AD - Sean Temple
For some, it’s not a celebration unless there’s a Baskin Robbins Ice Cream Cake. The brand’s offerings for the day celebrating dear old Dad were lacking until a clever franchisee re-vamped the classic Root Beer Mug Cake into a tall frothy beverage worthy of everyone’s favorite fella. Promoting it on a national level meant giving it a name. A suggestion from me, “The Cold One,” was an instant success – and still used today at every single Baskin Robbins store in the US and Canada.
CW - Darrell Loden
Award-winning in-store poster series promoting Baskin's newest summer treats. The goal? Create emotional and appetite appeal through messaging and design that turns browsers into buyers.
A "green" carpet experience was created to introduce Advocare's newest plant-based supplement. Attendees arrived on a faux grass carpet leading to a 10 X 12 wall made up of lush green, non-edible, leafy plants mimicking a step and repeat. The installation, which included a large, centered and lighted AdvoGreens logo, created the perfect opportunity for social photo sharing.
CW - Darrell Loden
AD - Sean Temple
It was a once-in-lifetime FOMO opportunity: An invitation to join an early-morning workout session led by 4-time Reebok® Crossfit® Games Champion, Rich Froning. The event helped kick off AdvoCare’s 2017 National Success School, which hosted around 25,000 AdvoCare distributors at the AT&T Stadium in Arlington, TX.
To drive buzz and ticket sales, the promotion launched with an online media blitz, including email, online video, social media and more. Early-bird buyers also received a commemorative "Fit With Froning" Pack.
CW - Darrell Loden
AD - Whitney Amezaga
AdvoCare’s new FIT product was announced with a multimedia consumer experience that evolved over the course of two days.
During the first day, attendees saw teaser designs designed to peak curiosity and generate buzz, spawning excitement for the following day where we unveiled AdvoCare’s newest product line of innovative nutritional, weight-management and sports performance products.
CW - Darrell Loden
AD - Whitney Amezaga
Targeted media and lifestyle-focused messaging introduced AdvoCare’s FIT Line to body-conscious readers of both Women’s Health and Men’s Health. The campaign launched with creative targeted to women with companion creative following up a month later in the men’s mag.
CW - Darrell Loden
AD - Whitney Amezaga
AdvoCare’s signature energy drink mix needed to set itself apart in the crowded space of snowboard-riding, music-blaring, in-your-face energy brands. Original photography brought to life visual metaphors that were iconic and easily relatable to a wider audience looking for a lift to “start something.”
CW - Darrell Loden
AD - Sean Temple
To promote AdvoCare’s sports drink, Rehydrate, a line of action figures were introduced. Made to mimic fictional characters with amazing abilities, these are all actually based on real people living real lives including super athletes, everyday moms and triathletes.
CW - Darrell Loden
AD - Sean Temple
